Marketing is the Spark that Ignites Business Success

Marketing is a fascinating subject to me because it is the catalyst that can transform virtually any business, commodity, or idea into a huge success. The potential of what marketing can accomplish is only limited by the creativity and motivation of the entrepreneurial mind.

The vastness of today's marketing landscape can be both a blessing and a curse. It overflows with opportunity, yet with all those choices and marketing tools, many people don't know where to begin. If they do begin, they might tend to bounce around from one marketing strategy to another, without really giving any one method a fair chance to work.

Think about it, the choices can be overwhelming. Here's a short list of the marketing options that are available:

1. Website marketing
2. Social marketing
3. Email marketing
4. SEO marketing
5. Article marketing
6. Blog marketing
7. Twitter marketing
8. Video marketing
9. Local marketing
10. Integrated marketing
11. Brand marketing
12. Viral marketing
13. Relationship marketing
14. Buzz marketing
15. Loyalty marketing
16. Direct response marketing
17. Referral marketing
18. Event marketing
19. Postcard marketing
20. Direct mail marketing
21. Doorhanger marketing

And that list doesn't even take into account other vitally important branches of marketing, such as direct sales, good old-fashioned advertising, and public relations. The fact of the matter is this: Unless you narrow down the list, create some sort of plan—at least a simple marketing plan—and apply a continuous effort to the handful of marketing strategies you've chosen, then everything you do will be diluted and ineffective.

With that in mind, I'm launching my "Marketing Strategies and Ideas" blog and I'm going to see how well I can follow my own advice! I invite you to follow my marketing ramblings in coming weeks, and perhaps contribute some substantive ideas if they occur to you.

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